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The Business Coach

Russell White is an expert in entrepreneur coaching. Small businesses fail not because of a lack of talent in the entrepreneur’s expertise, rather it is more a lack of knowing how to effectively build and grow a business for success in the ever-changing times we live in.

As a business coach, author, consultant, and international speaker, Russell has advised thousands of business owners on how to effectively grow a business through: start-ups, a recession, meteoric growth, pending bankruptcies and those thriving in this fast-paced business world we live in. Entrepreneurs face all types of business situations. Knowing how to navigate the constant adjustments business owners face, and having the agility needed to be proactive to industry trends to be in front of the curve, is what Russell’s clients say he does best.

Russell has given well over a thousand speeches with consistent rave reviews from audiences such as, Burger King, Marriott, Delta, Coca Cola, Subway, ARA and a various number of franchise-based companies and national associations. He has been a frequent guest on television and radio. He is considered both an entertaining motivational speaker and a content-driven business speaker. The National Speakers Association has given him its highest earned designation of Certified Speaking Professional in 2003.

His weekly radio broadcast, Business in the New Economy, ran from 2009 until 2015. In 2016, his new radio show, The Business Coach, began. It is focused on helping small businesses build their brands and grow their businesses.

Russell has written a number of published books on leadership, is a columnist for magazines, and has produced hundreds of client-customized articles. His latest book, The Agile Advantage: Mastering Business in the New Economy is now available at

He has served on many volunteer boards, including chairing the Winthrop University Small Business Development Center advisory board, various community associations including Chamber of Commerce boards, and church lay-leadership boards. He has been a fund raiser for the Lymphoma and Leukemia Society and Girls on the Run and frequently donates his time and talents to non-profit organizations.

Russell graduated from the University of South Carolina with a BS in Psychology and later earned his MBA from Winthrop University. He is an award-winning business owner and entrepreneur for his business accomplishments.

Russell enjoys his life. He is a music fanatic, film buff, golfer, poker player and an adventurer. Living life to the fullest is the same approach he uses in his programs: high energy, fun, and full speed ahead. To relax he finds nothing better than using his culinary skills to entertain friends and family or playing with his dogs. Life is good.

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